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Mobile marketing uses any and all digital and social channels to reach target audiences on smartphones, tablets, and mobile devices. Mobile advances have been disrupting the way people engage with brands for a while. 80% of internet users own a smartphone. It’s becoming the primary device for searching and discovering new brands, as well as […]

In a crisis situation subject to rapid change, CMOs need a proactive plan to adjust and adapt how they lead their teams, speak to their customers, and manage their brands. Customers may never know how a company’s finance or HR department responds to a major unpredicted event, but marketing sits center stage, its moves reflected […]

The old normal of 2019 and the early months of 2020 is almost certainly gone for good. 68% of consumers surveyed say COVID-19 elevated their expectations of companies’ digital capabilities. And holiday shopping started early, thanks to Amazon’s October Prime Day. The latest in ecommerce news during the coronavirus pandemic. How are retailers adjusting? What […]

Coronavirus has become the worst nightmare in the world. With every passing day, the increasing infected cases are rising with the death rate ringing the alarms. The latest updates say that the infected patients around the world have crossed 29 million marks with more than 900K deaths. Businesses have been shutting down, laid-offs increased excessively, […]

HTML clipboard Pre-Launch Checklist To be undertaken when the site is deemed to be complete and ready to launch Checks should take place on desktop, mobile and tablet devices Product Pages (PDP) Product images are optimised and display correctly across all devices Product videos play correctly across all devices Product title is prominent and wrapped […]

B2B commerce is undergoing incredible change due to the global COVID-19 pandemic. As a sector that very much relies on in-person interactions to seal the deal, business models are now shifting to prioritize digital engagement. Indeed, one key finding from a study by McKinsey was that B2B companies now see digital interactions as two to […]

Whether you are a manufacturer, distributor, wholesaler, or retailer, your customer experience will set you apart from your competitors and ensure long-term viability of your business. In B2B, adopting a customer-centric approach is imperative. It requires meeting your customer where they want, when they want, and how they want. The following is not a B2B […]