01
Citation-worthy content
Generative engines favour clear, factual, well-sourced content. We create material structured to be quoted and cited when an engine builds its answer.
Search · GEO
Generative Engine Optimisation for ecommerce.
GEO positions your brand inside the generative engines — ChatGPT, Gemini, Perplexity and beyond — that increasingly recommend products to shoppers directly.
Generative
engine visibility
Citation
worthy content
Multi
engine coverage
Emerging
channel advantage
Overview
A new front door to your store.
Generative engines are becoming a genuine discovery channel. More shoppers now ask an AI to compare options, suggest the best product or summarise a category — and act on the answer they receive.
Generative Engine Optimisation (GEO) is the practice of earning visibility inside those answers. It is closely related to AI SEO but focuses specifically on how generative systems retrieve, synthesise and cite sources when they respond.
We help your brand become a source these engines reach for — and a product they confidently recommend.
How we win generative visibility.
02
Entity & knowledge signals
We strengthen the structured data and consistent brand information that help engines recognise your brand as a distinct, credible entity.
03
Authority & corroboration
Engines cross-check sources. We build the reviews, third-party mentions and corroborating signals that make your claims trustworthy.
04
Multi-engine coverage
We optimise for the behaviours of the major generative engines rather than a single platform, so your visibility is resilient as the field shifts.
05
Measurement & iteration
We probe how engines respond to relevant prompts in your category and refine content and signals to improve how you are represented.
A clear, measurable process.
1
Prompt landscape mapping
We identify the questions and prompts shoppers use that should surface your brand.
2
Visibility benchmark
We test how generative engines currently answer those prompts and where you stand.
3
Optimise & publish
We create and structure content and signals engineered for citation.
4
Re-test & refine
We re-probe the engines, measure shifts and keep improving.
FAQs
Questions, answered.
Still unsure? We are always happy to talk it through — no hard sell.
How is GEO different from AI SEO?
They overlap heavily. AI SEO is the broader practice of being visible across AI-enhanced search; GEO focuses specifically on earning citations and recommendations inside generative engine answers.
Which engines do you optimise for?
We focus on the major generative assistants and answer engines, optimising for shared behaviours so your visibility holds up as the landscape changes.
Can results be guaranteed?
No one can guarantee how a generative model will answer, but well-structured, authoritative, corroborated content measurably improves how and how often you are cited.
Is GEO worth investing in now?
Adoption is rising fast and the channel is still uncrowded, so early movers gain an advantage that is hard for competitors to claw back later.
Be the brand the engines recommend.
Let's get your products surfacing inside the generative answers your customers are already reading.