01
Research & analysis
We dig into analytics, funnels, heat maps, session data and customer feedback to find the friction that costs you sales.
Sitelab · CRO
Turn more of your traffic into revenue.
Evidence-led conversion rate optimisation for Shopify and Shopify Plus. We change how shoppers behave on your store so more of them buy — and keep buying.
A/B
tested
Data
governed
AOV
& LTV focus
Sustainable
growth
Overview
Growth from the traffic you already have.
You have worked hard to earn your traffic. CRO makes that traffic work harder — improving the percentage of visitors who become customers without spending more to acquire them.
Our approach is rigorously evidence-led. We combine analytics, funnel analysis, heat mapping and customer feedback to understand where and why shoppers drop off, form clear hypotheses, and validate changes through A/B testing until we reach statistical significance.
We optimise for the whole picture — conversion rate, average order value and lifetime value — so growth is real and sustainable.
A disciplined optimisation engine.
02
Hypotheses & roadmap
Every test starts with a clear, evidence-based hypothesis. We prioritise a roadmap by expected impact and effort.
03
A/B & multivariate testing
We design and run controlled experiments, measuring impact against a baseline until results are statistically sound — not guesswork.
04
Design & development
Our designers and developers build winning variations to a high standard, considering speed, accessibility and brand throughout.
05
AOV, LTV & retention
We look beyond conversion rate to average order value, lifetime value and the engagement signals that drive sustainable growth.
A clear, measurable process.
1
Audit & analyse
We assess your data and identify the biggest growth opportunities.
2
Hypothesise
We form prioritised, evidence-led hypotheses to test.
3
Test & learn
We run experiments to statistical significance and learn from each.
4
Deploy & report
We roll out winners, report transparently and keep iterating.
FAQs
Questions, answered.
Still unsure? We are always happy to talk it through — no hard sell.
How much can CRO improve my conversion rate?
It varies by store and starting point. Rather than promise a single number, we commit to a disciplined testing process that compounds gains over time.
How long until we see results?
Tests need enough traffic to reach significance, so early wins often appear within weeks and momentum builds as the programme matures.
Do you need a lot of traffic to run CRO?
More traffic means faster, clearer results, but we tailor the approach — including qualitative research and best-practice changes — to your volume.
Is CRO a one-off project or ongoing?
It works best as an ongoing programme. Continuous testing keeps finding and capturing new opportunities as shopper behaviour evolves.
Let's grow without spending more on traffic.
Share your store and goals, and we will map an evidence-led CRO programme to lift your revenue.