01
Pre-migration audit & benchmark
We crawl and document your existing site — URLs, rankings, traffic, backlinks and top pages — so nothing is lost and we have a baseline to protect.
Search · SEO Migrations
Replatform to Shopify without losing your rankings.
Migrations are the moment SEO equity is most at risk. We protect the organic value you have built and carry it cleanly across to Shopify.
Zero
ranking loss target
301
mapping done right
Pre & post
launch SEO
Safe
migrations
Overview
Migrate with your hard-won rankings intact.
A replatform or redesign is one of the riskiest events in a store's SEO life. Changed URLs, lost redirects, altered content and new technical foundations can wipe out years of organic equity overnight if the migration is mishandled.
We plan and execute the SEO side of your move to Shopify with rigour: comprehensive crawls, precise redirect mapping, content and metadata preservation, and careful technical setup — before, during and after launch.
The goal is simple: protect your rankings and traffic, then push them forward once you are live.
Protecting equity at every stage.
02
Redirect mapping
We build a complete, one-to-one 301 redirect map from old URLs to their new Shopify equivalents, the single biggest factor in preserving rankings.
03
Content & metadata preservation
We carry across the titles, descriptions, headings and on-page content that earn your rankings, adapting them to Shopify's structure.
04
Technical setup
We configure indexation, structured data, sitemaps and Core Web Vitals on the new store so search engines re-crawl cleanly and quickly.
05
Launch monitoring & recovery
We watch crawling, indexation and rankings closely after go-live, catching and fixing any issues before they cost you.
A clear, measurable process.
1
Benchmark
We capture a full picture of current SEO performance before anything changes.
2
Map & prepare
We build redirect maps and preserve content and metadata for the new store.
3
Launch
We coordinate the technical go-live, redirects and indexation carefully.
4
Monitor & grow
We track post-launch performance, fix fast and then build on it.
FAQs
Questions, answered.
Still unsure? We are always happy to talk it through — no hard sell.
Will I lose rankings when I migrate?
Migrations always carry risk, but a meticulous redirect strategy, preserved content and clean technical setup are designed to hold rankings steady and recover any short-term fluctuations quickly.
When should you get involved?
As early as possible — ideally before URLs and architecture are finalised, so SEO is built into the migration rather than bolted on afterwards.
Do you handle the redirects yourselves?
Yes. We create and validate the full 301 redirect map and work with your build team to implement it correctly on Shopify.
What if rankings dip after launch?
Some movement is normal. We monitor closely and act fast, and a well-executed migration typically recovers and then surpasses previous performance.
Planning a move to Shopify?
Bring us in early and we will protect every bit of organic equity you have worked to build.