Retain · B2B & Wholesale

Sell B2B and wholesale on Shopify.

Powerful B2B and wholesale experiences built on Shopify and Shopify Plus — so you can serve trade customers as smoothly as you serve consumers.

B2B on Shopify Plus
Custom catalogues
Account based pricing
One platform
Overview

Wholesale, without the friction.

B2B buyers expect the same ease they get when shopping as consumers — but with trade pricing, account terms, bulk ordering and approvals on top. Bolting that onto a consumer store rarely works well.

We build B2B and wholesale experiences using Shopify's native B2B features and Shopify Plus, with custom development where you need it. Company accounts, customer-specific catalogues and pricing, quantity rules, quick ordering and tailored checkout — all managed alongside your DTC business.

One platform, two audiences, each served brilliantly.

What we do

Built for how trade customers buy.

01

B2B store setup

We configure Shopify's B2B capabilities — company accounts, buyer roles and permissions — so your trade customers get a proper wholesale experience.

02

Custom pricing & catalogues

We implement account-specific pricing, price lists and catalogues, so each customer sees the right products at the right terms.

03

Bulk & quick ordering

We build fast ordering experiences — bulk order forms, reordering and quantity rules — that match how trade buyers actually purchase.

04

Payment & terms

We support the payment methods and net terms B2B buyers expect, integrated cleanly into checkout.

05

DTC & B2B together

We architect your store so wholesale and direct-to-consumer run side by side without compromising either.

How it works

A clear, measurable process.

1

Define requirements

We map your trade customers, pricing rules and ordering workflows.

2

Configure & build

We set up Shopify B2B and develop the custom pieces you need.

3

Test

We validate pricing, accounts, ordering and checkout thoroughly.

4

Launch & support

We go live and support your B2B operation as it grows.

FAQs

Questions, answered.

Still unsure? We are always happy to talk it through — no hard sell.

Do I need Shopify Plus for B2B?

Shopify's most advanced native B2B features live on Shopify Plus, which is usually the right home for serious wholesale, though we will advise based on your needs.

Can I run B2B and DTC from one store?

Yes. We architect setups where wholesale and consumer selling coexist cleanly, sharing systems while keeping experiences distinct.

Can each customer have their own pricing?

Yes. Account-specific catalogues and price lists mean each company sees tailored products and pricing.

Can existing trade processes be supported?

In most cases, yes — from net terms to approvals and bulk ordering, we tailor the experience to how your buyers work.

Ready to grow your wholesale channel?

Let's build a B2B experience on Shopify that serves your trade customers as well as your consumers.